Organisation
STREETS
STREETS is an Australia-based urban sports and street football initiative built around accessible play, community participation, and street culture. The brief was to conduct brand and audience research, align STREETS’ identity with its target community, produce content that reflects the energy of street football, and identify collaboration opportunities to expand the movement’s visibility and reach.
We worked to pin down STREETS’ positioning within the broader street sports landscape, ensuring its communications spoke clearly to urban players, culture-driven participants, and potential partners. The strategy leaned into authenticity, community participation, and the joy of unstructured football.
Brand and audience alignment rooted in accessibility, community, and raw street football culture
Research into street football and urban sport dynamics in Australia to inform strategy
Competitive content research to understand how similar movements communicate with their audiences.
Collaboration planning to explore cross-promotion with aligned groups
Execution emphasised capturing the grit and energy that define street football, while producing assets that could work across platforms and reflect STREETS’ distinct voice. Content was guided by what makes street play distinctive.
Content produced with documentary energy, showing authentic street football moments and environments.
Visual style crafted to feel relatable to urban players and compelling to new audiences.
Messaging developed to strike a balance between competitive structure and grassroots ethos.
Materials suited to social platforms, partnership decks, and introductory outreach
The project gave STREETS a stronger foundation for its narrative and content direction, helping clarify how it stands apart within the emerging street sports scene. The work established a clear sense of what to show and say to grow community momentum.
Clear brand positioning that captures street football culture without diluting its authenticity.
Content assets that communicate energy, inclusivity and play-anywhere ethos.
Strategic direction for meaningful collaboration and community-driven content projects.
A platform foundation that STREETS can continue to activate as it scales its presence in Australia.
How do we get started?
It starts with a conversation. We’ll talk through where you are, what you’re trying to achieve, and which service makes the most sense for your club right now. No pressure, no commitment – just an honest discussion about what’s possible.
How involved do we need to be?
Do you work with clubs of all sizes?
How long does a project take?
Are there long-term contracts?
Project Information
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