Academy
RC Lens London
RC Lens London is an elite youth academy delivering a professional development pathway aligned with the identity and standards of RC Lens. The objective of this ongoing engagement was to bring clarity to how the academy presents itself online, align its messaging with its target audience, and build a content system that reflects the standard of coaching and environment on the pitch. The work focused on turning everyday academy activity into structured, purposeful content that supports recruitment and long-term growth.
We worked closely with RC Lens London to build a clear content direction grounded in the academy’s identity. This phase defined what the academy should communicate, who it should speak to, and how football moments could be translated into consistent narratives across platforms.
Brand and audience alignment built around parents, players, and performance-focused families
Research into training structure, match-day rhythm, and academy culture.
Defined content pillars covering recruitment, player development, coaching quality, and academy life.
Content strategy designed to support camps, trials, and long-term academy positioning.
Execution centred on capturing real academy moments and structuring them into repeatable, high-quality content. Every shoot was planned with output in mind, ensuring consistency across channels while preserving authenticity.
On-site content capture focused on training detail, coach-player interaction, and match environments.
A repeatable content system built around short-form video, stills, and caption frameworks.
Visual direction prioritising clarity, pace, and professionalism over staged or promotional imagery.
Scalable templates allowing the academy to maintain quality output without constant creative reset.
The work delivered clear, measurable growth and established RC Lens London as a more confident and visible presence online. Performance increased steadily as the content system settled, with growth driven by consistency rather than one-off spikes.
500,000+ total views across platforms
20,000+ accounts reached, representing a 250% increase.
10,000+ profile actions, a 65% percent increase in active engagement.
Exponential growth driven by structured content, clearer messaging, and consistent execution.
How do we get started?
It starts with a conversation. We’ll talk through where you are, what you’re trying to achieve, and which service makes the most sense for your club right now. No pressure, no commitment – just an honest discussion about what’s possible.
How involved do we need to be?
Do you work with clubs of all sizes?
How long does a project take?
Are there long-term contracts?
Project Information
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