Organisation
Longbangers
Longbangers is a Hibernian FC fan podcast that delivers weekly discussions, match previews, reactions, and supporter-centred analysis from a Hibees fan perspective. As part of the talkSPORT Fan Network, it combines passionate football commentary with humour and local insight, building a community around Hibs culture and conversation. Pannaramic Media’s work focused on refining Longbangers’ brand identity, aligning it to its target audience, and strengthening its visual presence to match the voice and reputation it has earned among supporters.
Pannaramic Media led a brand and target alignment process that anchored Longbangers firmly in Hibernian FC identity, without losing its informal, fan-first tone. The goal was clarity, making sure that any supporter encountering the brand could immediately understand its club allegiance and voice.
Execution focused on design and visual clarity, ensuring the brand communicates instantly on crowded platforms such as YouTube and social feeds. Every decision prioritised recognisability, tone, and consistency rather than over-design.
The refreshed brand has strengthened Longbangers’ positioning and made the podcast more immediately identifiable to its core audience. This clarity has supported both audience growth and commercial interest, strengthening its presence in the Hibernian FC ecosystem and creating long-term value beyond the podcast itself.
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