Organisation
Longbangers
Longbangers is a Hibernian FC fan podcast delivering weekly discussions, match previews, reactions, and supporter-centred analysis from a Hibees fan perspective. As part of the talkSPORT Fan Network, it combines passionate football commentary with humour and local insight, building a community around Hibs culture and conversation. Our work focused on refining Longbangers’ brand identity, aligning it clearly to its audience, and strengthening its visual presence to match the voice and reputation it has built among supporters.
We led a brand and audience alignment process that anchored Longbangers firmly in Hibernian FC identity without losing its informal, fan-first tone. The goal was clarity: any supporter encountering the brand should immediately understand its club allegiance and what it stands for.
Brand strategy and alignment rooted explicitly in Hibs culture and supporter identity.
Target alignment defining core listeners, viewers, and adjacent football audiences.
Online research into podcast discovery behaviours and competitor positioning.
Clear articulation of what Longbangers stands for, guiding both branding and future activity.
Execution focused on design clarity, ensuring the brand communicates instantly on crowded platforms like YouTube and social feeds. Every decision prioritised recognisability, tone, and consistency rather than over-design.
Updated logo and visual direction that clearly signals Hibernian FC affiliation.
Platform-specific design considerations, particularly for YouTube thumbnails and channel identity.
Visual consistency across social media to support recognition at first glance.
Branding designed to integrate seamlessly with existing content and broader activity.
The refreshed brand strengthened Longbangers’ positioning and made the podcast more immediately identifiable to its core audience. This clarity has supported audience growth and commercial interest, reinforcing its place within the Hibernian FC ecosystem.
Clearer brand identity that makes Longbangers instantly recognisable as a Hibs podcast.
Increased growth across YouTube and social channels, supporting listener and viewer numbers.
Stronger alignment between brand, content, and activity, improving overall coherence.
Increased inbound interest from publishers and retailers looking to collaborate and promote products.
How do we get started?
It starts with a conversation. We’ll talk through where you are, what you’re trying to achieve, and which service makes the most sense for your club right now. No pressure, no commitment – just an honest discussion about what’s possible.
How involved do we need to be?
Do you work with clubs of all sizes?
How long does a project take?
Are there long-term contracts?
Project Information
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Contact with us for any advice
hello@pannaramicmedia.com
