Club
Cranfield United
Cranfield United FC is a long-established community football club based in Bedfordshire, competing in the English non-league system with a strong emphasis on local identity, volunteer support, and accessibility. The objective of this recurring engagement was to bring structure and clarity to the club’s digital presence, align its brand with its community role, and manage social media in a way that reflects matchday reality, people, and place rather than polished promotion.
Pannaramic Media focused on defining how Cranfield United should communicate as a community-first football club, ensuring messaging felt honest, inclusive, and grounded in matchday experience. The strategy prioritised relevance to local supporters, players, and families, while maintaining consistency across all touchpoints.
Brand and target alignment centred on local supporters, volunteers, players, and village identity.
Online research into club history, league context, and community role to inform tone and positioning.
Defined content pillars covering matchdays, people behind the club, youth links, and community moments.
Social strategy designed to balance football results with human stories and club culture.
Execution was rooted in clarity and routine. Social media management focused on building a dependable presence that supporters could trust and recognise, with content structured around fixtures, results, and community engagement rather than sporadic posting.
Ongoing social media management across key platforms with consistent matchday and weekly rhythms.
Content ideation that prioritised storytelling around players, volunteers, and local support.
Simple, repeatable formats for fixtures, results, and announcements to improve recognition.
Copy and visuals written and selected to feel natural, accessible, and reflective of non-league football culture.
The work gave Cranfield United a clearer, more confident digital voice that mirrors its role within the local community. Communication became more consistent, easier to manage, and more representative of the people who make the club function week to week.
Improved clarity in how the club presents itself online to supporters and the wider community.
Stronger sense of continuity across matchdays, announcements, and community updates.
Reduced friction for volunteers and club staff through clear content systems.
Long-term value created through a sustainable social presence that supports engagement without overreach.
What is the typical timeline for a campaign project?
Meeting project deadlines is a top priority. Typical campign services cover a 30-day period, with select event campaigns covering the launch period, the build up, and conclusion period. If we're working around a live fixture or event, we'll always build to meet that moment.
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