Detail Presentation

Project

Details

Academy

RC Lens London

RC Lens London is an elite youth academy delivering a professional development pathway aligned with the identity and standards of RC Lens. The objective of this recurring engagement was to bring clarity to how the academy presents itself, align brand and audience messaging, and build a content system that reflects the level of coaching, environment, and ambition on the pitch. The work focused on turning daily academy activity into structured, purposeful storytelling that supports recruitment and long-term growth.

Pannaramic Media led the strategic alignment between RC Lens London’s coaching philosophy, target audience, and outward-facing content. This phase defined what the academy should communicate, who it should speak to, and how football moments could be translated into clear, consistent narratives across platforms.

Brand and target alignment built around parents, players, and performance-focused families.

On-site and online research to understand training structure, match-day rhythm, and academy culture.

Defined content pillars covering recruitment, player development, coaching quality, and academy life.

Content strategy designed to support camps, trials, and long-term academy positioning.

Execution centred on capturing real academy moments and structuring them into repeatable, high-quality content. Every shoot and asset was planned with output in mind, ensuring consistency across social channels while preserving authenticity and football credibility.

On-site content capture focused on training detail, coach-player interaction, and match environments.

A repeatable content system built around short-form video, stills, and caption frameworks.

Visual direction prioritising clarity, pace, and professionalism over staged or promotional imagery.

Scalable templates allowing the academy to maintain quality output without constant creative reset.

Our work delivered clear, measurable growth and established RC Lens London as a more confident and visible academy presence online. Performance increased steadily as systems settled, with growth driven by consistency rather than spikes or one-off moments.

400,000+ total views across platforms

12,500+ accounts reached, representing a 248.3 percent increase.

5,000+ profile actions, a 60.3 percent increase in active engagement.

Exponential growth driven by structured content, clearer messaging, and consistent execution.

What is the typical timeline for a campaign project?

Meeting project deadlines is a top priority. Typical campign services cover a 30-day period, with select event campaigns covering the launch period, the build up, and conclusion period. If we're working around a live fixture or event, we'll always build to meet that moment.